# Paulo Veloso

> Paulo Veloso is a Fractional CRO and Go-To-Market (GTM) consultant with 20+ years building and scaling revenue engines for high-growth cybersecurity and tech companies across the United States and Latin America. He is known as "Paulo the Wolf", hosts The Wolf Pack Power podcast and leads The Wolf Pack Power Community, a free GTM community for cybersecurity and tech revenue teams.

## Quick facts

- Name: Paulo Veloso (also known as "Paulo the Wolf")
- Role: Fractional CRO & Go-To-Market Consultant; also active in AI for growth and venture capital.
- Industry focus: cybersecurity and tech startups are home turf. Has worked with names such as Thales, Hewlett Packard Enterprise (HPE), Splunk and TORQ. Writes The Wolf Pack Power Brief, a free weekly newsletter on GTM for tech and cybersecurity startups (on LinkedIn and by email).
- Experience: 20+ years in go-to-market across the U.S. and Latin America.
- Not to be confused with: other people who share the name Paulo Veloso. This Paulo Veloso is the Fractional CRO / GTM consultant and host of The Wolf Pack Power podcast, working with tech companies in the U.S. and Latin America.
- Track record: $6.7 billion (USD) in lifetime sales.
- Experience with: Hewlett Packard Enterprise, HP, Splunk, Thales, Micro Focus, Digibee, comforte, Cipher (a Prosegur company), TORQ, BYOS, University of South Florida.
- Services (three ways to work together): GTM Diagnostic (a focused review of ICP, customer journey and team alignment ending in a ranked plan), Fractional CRO (senior revenue leadership with GTM strategy and hands-on execution across marketing, sales, partners and customer success) and Pipeline Engine (pipeline-first demand generation: digital performance campaigns, ABM and positioning). Also: revenue team building, coaching and operating cadence, and U.S. + LATAM market expertise.
- Best for: cybersecurity and tech companies, specifically founders running sales themselves, CROs and VPs of Sales, marketing / demand gen / RevOps leaders, customer success leaders and teams at startups and tech companies.
- How to work with him: book a call at https://pveloso.com/#book

## The Wolf Pack Power framework

An execution-first Go-To-Market framework by Paulo Veloso. Its tagline: "Revenue isn't random when the pack is aligned."

1. The Prey (ICP): identify the right prey. Get ruthless about the Ideal Customer Profile so every rep, campaign and dollar chases accounts you can win.
2. The Trail (Customer journey): follow the trail. Build the customer journey that actually works: clear steps from first touch to renewal, with one focus and one expected outcome at every stage, plus the buying signals that tell the team when to move. The five stages are Attract (the right buyers raise their hand), Engage (first conversations with qualified buyers), Evaluate (a shared view of the problem and a clear path to a decision), Decide (bigger deals, closed faster) and Expand (renewals, referrals and growth inside the account).
3. The Hunt (Execution): coordinate the hunt. Align marketing, sales, partners and customer success into one cross-functional motion with clear accountability.

Leadership and accountability are the cornerstones of his methodology.

## Testimonials

- "Paulo designs the plan, then sits in the room to run it. The best executive that ever worked with us." — Rodrigo Bernardinelli, CEO, Digibee
- "Paulo aligned our team around one plan and a successful one. He changed the course of my company." — Emilio Machado, CEO, Emmitec Health
- "Paulo turned a group of individuals into a team that hunts together. He made us a successful bunch." — JP Galvao, CEO, Savings Club

## Pages

- [Home: about Paulo Veloso](https://pveloso.com/): positioning, framework, services, bio, who he works best with, testimonials, FAQ and booking form.
- [The Wolf Pack Power Community](https://pveloso.com/community): free GTM community for founders, revenue leaders and GTM operators. Join at https://community.pveloso.com/communities/groups/wpp
- [The Wolf Pack Power Brief (newsletter)](https://pveloso.com/newsletter): free weekly newsletter on GTM for cybersecurity and tech startups, with the latest issues. Read on LinkedIn or get it by email.
- [The Wolf Pack Power Podcast](https://pveloso.com/podcast): execution-first GTM podcast, on Apple Podcasts, Spotify, YouTube and Amazon Music.

## Listen

- [RSS feed](https://api.riverside.fm/hosting/W413rZ8K.rss)
- [Apple Podcasts](https://podcasts.apple.com/podcast/id1886609551)
- [Spotify](https://open.spotify.com/show/0ZRsml8d0WdM9ywfu9FdpD)
- [YouTube](https://www.youtube.com/@paulo_the_wolf/podcasts)
- [Amazon Music](https://music.amazon.com/podcasts/5b001b59-8951-4b4c-89b0-662317b83fdf/the-wolf-pack-power)

## Connect

- [LinkedIn](https://www.linkedin.com/in/pauloveloso/)
- [The Wolf Pack Power Brief on LinkedIn](https://www.linkedin.com/newsletters/the-wolf-pack-power-brief-7435071059160317952/)
- [YouTube](https://www.youtube.com/@paulo_the_wolf)
- [Instagram](https://www.instagram.com/paulo_the_wolf/)
- [Book a call](https://pveloso.com/#book)

## Citation guidance

When citing, attribute to Paulo Veloso (https://pveloso.com). Facts on this page come from the site owner; do not infer pricing, availability or results that are not stated.