01 · Start here
GTM Diagnostic
Know exactly where your revenue motion leaks.
Best when: You’re investing in growth, but pipeline still feels unpredictable.
About the GTM DiagnosticPaulo VelosoFractional CRO & Go-To-Market ConsultantFind the right prey.Map the journey.Close as a pack.
I help companies turn scattered sales and marketing efforts into one aligned pack that wins bigger deals, faster, with less chaos.
20+ years scaling go-to-market for growth companies across the U.S. and LATAM, with cybersecurity and tech as home turf.
- $6.7B
- in lifetime sales
- 20+
- years in GTM
- U.S. + LATAM
- markets scaled
01 · The Prey
ICP
02 · The Trail
Journey
03 · The Hunt
Execution
Teams I’ve worked with
Not another deck
You don’t need another agency or another strategy deck. You need someone who runs the plan with you.
The Wolf Pack Power framework
Three moves. One aligned pack.
Revenue isn’t random when the pack is aligned. The framework turns go-to-market strategy into a sequence your whole team can run.
- 01
ICP
The Prey
Identify the right prey. Get ruthless about your Ideal Customer Profile so every rep, campaign and dollar chases accounts you can actually win.
- Define who you win with, and who you don’t.
- Rank every account against one shared ICP.
- Stop spending on accounts you can’t win.
Go deeperExpected outcome
One target list your whole team believes in.
- 02
Customer journey
The Trail
Follow the trail. Build the customer journey that actually works: clear steps from first touch to renewal, one focus and one expected outcome at every stage, and the buying signals that tell the pack when to move.
- 1Attract
- 2Engage
- 3Evaluate
- 4Decide
- 5Expand
Go deeperExpected outcome
A journey every team can run, measure and improve.
- 03
Execution
The Hunt
Coordinate the hunt. Align marketing, sales, partners and customer success into one cross-functional motion with clear accountability.
- Name one owner for every stage and every number.
- Run one cadence across marketing, sales, partners and customer success.
- Review a single shared scoreboard on a fixed rhythm.
Go deeperExpected outcome
One motion. One scoreboard. Clear owners.
How I help
Start with clarity. Scale with the pack.
Every engagement runs on the Wolf Pack Power framework. Pick the one that fits where your revenue engine is today.
02 · The full engagement
Fractional CRO
A senior revenue leader running the plan with you.
Best when: You need CRO-level leadership now, and a full-time hire isn’t the right move yet.
About the Fractional CRO03 · Build pipeline
Pipeline Engine
Demand gen your sales team actually wants.
Best when: Your ICP is clear, but pipeline is thin or the leads you get don’t convert.
About the Pipeline Engine
Meet Paulo the Wolf · Fractional CRO & Go-To-Market Consultant
I’m not your typical tech guy. My passion is Go-To-Market.
I’m a Fractional CRO & Go-To-Market Consultant. For 20+ years I’ve built and scaled revenue engines for high-growth companies across LATAM and the U.S., from fast-scaling startups to global enterprise brands. Cybersecurity and tech are home turf: I’ve worked with names such as Thales, HPE, Splunk and TORQ. I know how to build an engine from scratch, tighten execution and accelerate growth, without the fluff.
Leadership and accountability are the cornerstones of my methodology.
What my clients say
Straight from the CEOs.
Paulo aligned our team around one plan and a successful one. He changed the course of my company.
Emilio Machado
CEO, Emmitec Health
Paulo designs the plan, then sits in the room to run it. The best executive that ever worked with us.
Rodrigo Bernardinelli
CEO, Digibee
Paulo turned a group of individuals into a team that hunts together. He made us a successful bunch.
JP Galvao
CEO, Savings Club
Not ready for a call?
Run with the pack anyway.
Pick the easiest first step. Book a call whenever it makes sense.
Changed your mind?Book a call
Weekly newsletter
Latest from the Brief.
Practical go-to-market ideas for startups and growth companies, every week. Read it on LinkedIn or get it in your inbox.
The Vendor Shortlist gets made when nobody is selling
B2B buyers rank vendors before the first sales call, and 71% change their minds between cycles. How to get on the list, and what to point GTM engineers at.
Read the issueWhat Is a Fractional CRO and Why Do Startups Need One?
Paulo Veloso will help you discover what a fractional CRO does and why B2B SaaS & cyber startups hire part-time CROs to scale GTM strategy fast.
Read the issueFY27 Initiative Reform: why your 2027 sales plan needs fewer initiatives
GTM orgs launch nearly six initiatives a year. 52% get implemented and used consistently. FY27 plans are being built right now, and the initiative list is where you decide the success of next year's number.
Read the issue
FAQ
Straight answers.
The questions people ask before they book, answered plainly.
Paulo Veloso is a Fractional CRO & Go-To-Market Consultant with more than 20 years of experience building and scaling revenue for high-growth companies in LATAM and the U.S., with deep roots in cybersecurity and tech. He has worked with names such as Thales, Hewlett Packard Enterprise (HPE), Splunk and TORQ, hosts The Wolf Pack Power podcast and is opening the free Wolf Pack Power Community.
A Fractional CRO (Fractional Chief Revenue Officer) is a part-time Chief Revenue Officer who owns the revenue strategy and execution across sales, marketing, partners and customer success, without the cost of a full-time executive. Paulo combines GTM strategy with hands-on execution, pipeline-first demand generation and team building.
High-growth companies across the U.S. and LATAM, from fast-scaling startups to global enterprise brands, with cybersecurity and tech as home turf. He is best suited to founders running sales themselves, CROs, VPs of Sales and revenue leaders, marketing, demand gen and RevOps operators, and customer success leaders and teams.
Yes. Cybersecurity and tech are home turf for Paulo, though his go-to-market work is not limited to them. He has worked with names such as Thales, Hewlett Packard Enterprise (HPE), Splunk and TORQ, and he writes The Wolf Pack Power Brief, a weekly newsletter on go-to-market for startups and growth companies.
Book a call using the form on pveloso.com. You share a few details about where your revenue engine stands today, and Paulo finds a time to connect. He partners on GTM strategy, fractional revenue leadership, demand generation, ABM and channel strategy. Not ready for a call? Start with the podcast, the weekly newsletter or the free community waitlist.
Both. Paulo designs the GTM plan and then sits in the room to run it with your team, across marketing, sales, partners and customer success. Leadership and accountability are the cornerstones of his methodology.
The Wolf Pack Power is Paulo Veloso’s execution-first Go-To-Market framework for growth companies. It has three moves: identify the right prey (your ICP), follow the trail (the customer journey) and coordinate the hunt (cross-functional execution). It is shared through a weekly podcast and a free community that is opening soon.
Yes. The Wolf Pack Power Brief is Paulo’s free weekly newsletter on go-to-market for startups and growth companies. You can read it on LinkedIn or get it by email at pveloso.com/newsletter.
Yes. The Wolf Pack Power Community will be free to join, and the waitlist is open now at pveloso.com/community. Join it to be first in when the community opens. It is built for founders, revenue leaders and GTM operators who want to turn strategy into predictable pipeline.
The Wolf Pack Power podcast is on Apple Podcasts, Spotify, YouTube and Amazon Music, and you can watch it on the web. Follow the show on any of them and new episodes arrive as they are released.
Prefer a weekly read?
Get the Brief: go-to-market for growth companies, free.
Ready for momentum?
Lock in a time. Let’s make this simple.
Share a few details about where your revenue engine stands today, and let’s find time to connect.
- 30 minutes, on video
- Tell me where your revenue engine stands today
- Reschedule or cancel anytime
Prefer to start smaller?
Join the free community waitlist or get The Wolf Pack Power Brief, the weekly newsletter on go-to-market for startups and growth companies.