Make sure you are planning your quotas in the RIGHT WAY
Only 48% of account executives made their number, per the Bridge Group’s 2026 research. Why 2027 quotas should start from rep capacity.
Read the issueWolf Pack Power framework · Move 03 of 03 · Execution
The Hunt
The third move is execution. A plan only counts when the whole pack runs it together, with a clear owner for every stage and every number.
The move
Execution: what it takes.
Coordinate the hunt. Align marketing, sales, partners and customer success into one cross-functional motion with clear accountability.
- Name one owner for every stage and every number.
- Run one cadence across marketing, sales, partners and customer success.
- Review a single shared scoreboard on a fixed rhythm.
Expected outcome
One motion. One scoreboard. Clear owners.
Without it: Everyone is busy and nobody is accountable.
Marketing
Sales
Partners
Customer success
ONE
NUMBER
NUMBER
- Same target
- Same signals
- Same scoreboard
How it connects
One of three moves, run in order.
- 01ICPThe PreyOne target list your whole team believes in.
- 02Customer journeyThe TrailA journey every team can run, measure and improve.
- 03You are hereThe HuntOne motion. One scoreboard. Clear owners.
Go deeper
From the Brief on this topic.
Your Unfair Advantage Is Waiting — Stop Marketing Like Everyone Else
Bold marketing, authenticity and community are strong plays. The advantage nobody can buy is a team that is coordinated.
Read the issue
FAQ
Straight answers.
The questions people ask before they book, answered plainly.
Coordinate the hunt. Align marketing, sales, partners and customer success into one cross-functional motion with clear accountability. Expected outcome: One motion. One scoreboard. Clear owners.
Without it: Everyone is busy and nobody is accountable.
Name one owner for every stage and every number. Run one cadence across marketing, sales, partners and customer success. Review a single shared scoreboard on a fixed rhythm.
The Wolf Pack Power framework has three moves in order: The Prey, then The Trail, then The Hunt. The Hunt is move 3 of 3, and it works together with The Prey and The Trail.
Prefer a weekly read?
Get the Brief: go-to-market for growth companies, free.
Want this running in your company?