Make sure you are planning your quotas in the RIGHT WAY
Only 48% of account executives made their number, per the Bridge Group’s 2026 research. Why 2027 quotas should start from rep capacity.
Read the issueFractional CRO & Go-To-Market Consultant
Fractional CRO
A senior revenue leader running the plan with you. Senior revenue leadership without the full-time hire: GTM strategy plus hands-on execution across marketing, sales, partners and customer success.
What you get
The work, in plain terms.
- GTM strategy built on the Wolf Pack Power framework
- Hands-on leadership of marketing, sales, partners and customer success
- One cadence and one scoreboard, with a clear owner for every number
- Hiring, coaching and an operating rhythm for your revenue team
Best when
You need CRO-level leadership now, and a full-time hire isn’t the right move yet.
Expected outcome
Bigger deals, closed faster, with less chaos.
Other ways to work together
Not quite right?
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Read the issue
FAQ
Straight answers.
The questions people ask before they book, answered plainly.
A Fractional CRO (Fractional Chief Revenue Officer) is a part-time Chief Revenue Officer who owns the revenue strategy and execution across sales, marketing, partners and customer success, without the cost of a full-time executive. Paulo combines GTM strategy with hands-on execution, pipeline-first demand generation and team building.
High-growth companies across the U.S. and LATAM, from fast-scaling startups to global enterprise brands, with cybersecurity and tech as home turf. He is best suited to founders running sales themselves, CROs, VPs of Sales and revenue leaders, marketing, demand gen and RevOps operators, and customer success leaders and teams.
A senior revenue leader running the plan with you. Senior revenue leadership without the full-time hire: GTM strategy plus hands-on execution across marketing, sales, partners and customer success.
You need CRO-level leadership now, and a full-time hire isn’t the right move yet.
GTM strategy built on the Wolf Pack Power framework. Hands-on leadership of marketing, sales, partners and customer success. One cadence and one scoreboard, with a clear owner for every number. Hiring, coaching and an operating rhythm for your revenue team. Expected outcome: Bigger deals, closed faster, with less chaos.
It covers Prey, Trail, Hunt. The framework has three moves: the Prey (your ICP), the Trail (the customer journey) and the Hunt (cross-functional execution).
Book a call at pveloso.com and share where your revenue engine stands today. Paulo will find a time to connect and help you pick the right starting point.
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Ready to talk it through?